Telekom Xmas Sweater 2024
Telekom Christmas Sweater 2024 - The glowing limited edition
Telekom Christmas sweater
Christmas time at Telekom not only means a festive atmosphere, but also a very special highlight: the Telekom Christmas Sweater! New, unique designs are created every year - and 2024 was no exception.
Community design with glow-in-the-dark effect
The CMO of Deutsche Telekom himself launched a survey via LinkedIn to vote on which designs should be implemented. The result? Two designs, including one that glows in the dark - a real statement piece for the Christmas season!
From the idea to the limited edition
The development of the Christmas sweater begins in spring. Working closely with an agency and a supplier, we fine-tune the motifs and perfect their implementation. The result: a coveted sweater with a limit of 750 pieces per design - almost a cult item for Deutsche Telekom fans!
A new design every year
The tradition continues: every year, Deutsche Telekom impresses with a new Christmas sweater edition. Anyone who gets hold of one not only wears a piece of Christmas magic, but also an exclusive design.
Limited and legendary - the Telekom Christmas Sweater 2024!