Continental Retro collection
When history comes alive again
Sometimes the best ideas arise spontaneously
It was the same at Continental: during a conversation, the following sentence was uttered that signalled the start of an extraordinary project: "We could do something retro again ..."
This casual idea turned into a creative process that developed into a real labour of love. After all, hardly any other brand embodies as much tradition, innovation and brand strength as Continental. A retro collection was therefore more than just a style theme. It was a tribute to the history of the brand.
From the initial idea to the finished collection
Together with the Continental team, we concretised the product ideas and showed numerous possibilities in a presentation. Once the favourites had been selected, the creative phase began: our designer took over the design of the collection and delved deep into the brand archive.
With the help of historical logos, typography and design elements provided by the client, an authentic look and feel was created that reinterpreted the history of the brand. Each product was designed in such a way that it makes Continental's roots tangible and at the same time fits into today's world.
A touch of nostalgia with a modern spirit
The retro collection brings together classic design elements and high-quality materials. Whether clothing or accessories. Each piece tells a little piece of brand history. These are products that are not simply worn, but experienced. With a clear reference to history and great attention to detail.
Available in the shop - for fans and partners alike
To bring the collection to life, it was published in both the B2B and B2C shops. The retro collection is therefore not only aimed at employees and partners, but also at anyone who feels connected to the Continental brand.
Brand identity to wear
With its retro collection, Continental proves that tradition is not a contradiction to modernity. On the contrary: those who know where they come from can proudly show where they are going.
We are proud to have accompanied this creative process, from the initial idea to the design and realisation in the shop. The Continental Retro collection shows: Sometimes something with real radiance emerges from a simple conversation.
