GBC optimizes logistics in full-service advertising media: Automated packaging system CMC-GENESYS increases efficiency and sustainability

Sign with information about the CMC-GENESYS automated packaging system. The text describes the replacement of manual packaging by an automated system with custom-made cartons in real time. The aims are to increase efficiency and quality, flexibility down to individual items and to reduce packaging material and CO₂ emissions. The project is co-financed by the European Regional Development Fund (ERDF) and the European Union.

Efficient, sustainable, and flexible packaging solutions are more important than ever today. That’s why GBC relies on cutting-edge technology and has invested in the automated packaging system CMC-GENESYS.

This state-of-the-art system largely replaces manual packaging and produces custom-made cartons in real time, individually tailored to each shipment. This saves material, reduces CO₂ emissions, and improves packaging quality—a true advancement for both logistics and the environment.

Efficiency, quality, and sustainability in one system

With the CMC-GENESYS packaging system, GBC is embracing a forward-looking solution that offers multiple benefits:

Increased efficiency through automation
Thanks to the latest technology, packages are automatically packed in optimally sized cartons. This not only saves time but also minimizes errors in the packaging process.
Optimal packaging quality
Each shipment receives a perfectly fitting carton. This improves product protection and ensures safe delivery to the customer.
Maximum flexibility during peak periods
Especially during high-demand periods like the holiday season, packaging performance remains consistently high. The system flexibly adapts to shipping volumes.
Reduction in packaging material and CO₂ emissions
Perfectly sized cartons require less filler material. This reduces material consumption, decreases transport volume, and lowers CO₂ emissions.

GBC sets new standards in packaging technology

With the CMC-GENESYS packaging system, GBC is taking a major step toward future-ready, sustainable, and efficient packaging solutions. Automated processes, reduced material consumption, and maximum flexibility make this innovation a true game-changer in logistics.

Sustainable innovation with EU support

The investment in the CMC-GENESYS packaging system is not only a step toward more efficient processes but also a contribution to sustainability. The project was co-financed through the state funding program under the EFRE 2021-2027 “Implementation of Operational Innovations” (IBI-EFRE).