Ballpoint pens, umbrellas, folding rulers and USB sticks - all classic promotional items.
Many people now assume that they are cheaply produced items that no longer work after the first use. But this is a widespread misconception. Promotional items can be much more than just a cheap Chinese product.
The right promotional item is a brand ambassador that spreads the values and quality standards of a company and positively enhances the corporate image. Items that are short-lived, impractical and unimaginative will only convey negative aspects and achieve the opposite. A company will be remembered negatively, if at all.
With the right advertising materials, successful goals can be achieved over many years.
A 2019 study by GWW (Gesamtverband der Werbeartikel-Wirtschaft e.V.) shows that promotional products have a significant influence on customers' purchasing decisions. Promotional items that are practical, visually appealing, original, high-quality and sustainably produced are increasingly being owned for years. As a result, advertising messages are successfully communicated over several years, whereas radio, TV or print have to broadcast numerous advertising messages in order to create a comparable impression duration.
GBC offers a global promotional products full service, specializing in the development, production and distribution of promotional products. As a promotional products service provider and promotional products distributor, we ensure that merchandising products are not only visually appealing, but also meet the highest standards in terms of sustainability and social compliance.
Our products are not only brand ambassadors, but also a statement for sustainability and quality. Promotional products are as individual as our customers and can be effective marketing tools to promote long-term relationships and sustainable success.