Magenta Moments: 85,000 Brand Highlights for the Summer Season
Large-Scale Production Delivered on Point: How gbc Executed a High-Volume Custom Project Order for Deutsche Telekom.
A Tactile Highlight for Loyal Customers
Through its Magenta Moments loyalty program, Deutsche Telekom regularly rewards its customers with exclusive benefits and premium gifts. For the summer season, the goal was to create a promotional product that makes the Magenta brand both visible and tangible in everyday life: a high-quality beach towel in the iconic brand color.
For large-scale B2B projects of this volume, process reliability is key. From the initial inquiry to the punctual arrival of all 85,000 units at the central warehouse, gbc managed the entire workflow as a trusted partner for custom project orders
85,000 Units Delivered to the Central Warehouse: Seamless Project Order Execution
Managing a volume of 85,000 units demands forward-thinking planning and exact timing. Exactly 4 months elapsed between the initial inquiry, sample approval, and final shipment.
• Structured Management: A clearly defined timeline ensured smooth execution across all production phases.
• Direct Logistics: Following manufacturing and quality control, the towels were shipped directly in bulk to the client's central warehouse.
• Punctual Distribution: From the central warehouse, the towels were distributed on schedule to Magenta Moments participants right at the start of the summer campaign.
Elegant Aesthetics Through High-Low Jacquard Relief Weaving
To integrate the brand logo in an elegant and durable manner, classic high-low relief weaving was selected. Through the alternating pile heights, the signature Telekom "T" forms a tactile relief directly within the terry fabric.
• Subtle Elegance: The logo seamlessly blends tone-in-tone into the vibrant magenta surface.
• Long-Lasting Quality: Not printed, but woven directly into the fabric – ensuring maximum color fastness and a soft feel, even after frequent washing.
• Sourcing in Turkey: The towels were manufactured by experienced textile specialists in Turkey, renowned for world-class terry production.
Planning a Large-Scale Customer or Employee Activation Campaign?
Whether custom production, high-volume orders, or global logistics – we deliver your project on time and in full alignment with your brand guidelines.